The effects of narrative elements and individual attributes on transportation in health communications

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dc.contributor Bissell, Kimberly L.
dc.contributor Pasadeos, Yorgo
dc.contributor Cheong, Yunjae
dc.contributor Guadagno, Rosanna E.
dc.contributor.advisor Zhou, Shuhua
dc.contributor.author Meadows III, Charles William
dc.date.accessioned 2017-03-01T16:25:33Z
dc.date.available 2017-03-01T16:25:33Z
dc.date.issued 2012
dc.identifier.other u0015_0000001_0000881
dc.identifier.other MeadowsIII_alatus_0004D_10959
dc.identifier.uri https://ir.ua.edu/handle/123456789/1380
dc.description Electronic Thesis or Dissertation
dc.description.abstract This study examined how narrative attributes and individual attributes contribute to the transportation process and overall persuasiveness of narrative health communications. The research sought to understand both the cognitive mechanisms and narrative properties that contribute to transportation. 80 participants were recruited in the College of Communication and Information Sciences at the University of Alabama. A 2x2x4 experimental design was employed to collect self-report and psychophysiological data regarding the transportation process. Data collected from the study was analyzed using both descriptive and inferential statistics. Findings from the study revealed that together vividness and perspective are significant variables that influence transportation. Individuals who were exposed to the figural vividness and third person health narratives experienced a higher degree of transportation than those participants who were exposed to the ground vividness and first person health narratives. While working memory capacity did not appear to be a moderator of transportation, both attention and arousal appeared to be directly influenced by the vividness and perspective manipulations. Participants who were exposed to the figural vividness and third person manipulations exhibited increased attention as well as arousal. Theoretical and practical implications are discussed as well as the limitations of the study.
dc.format.extent 142 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Communication
dc.subject.other Mass communication
dc.subject.other Psychology
dc.title The effects of narrative elements and individual attributes on transportation in health communications
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. College of Communication and Information Sciences
etdms.degree.discipline Communication & Information Sciences
etdms.degree.grantor The University of Alabama
etdms.degree.level doctoral
etdms.degree.name Ph.D.


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