Satisfaction and shopping for others: revisiting expectancy disconfirmation theory

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dc.contributor D'Souza, Giles
dc.contributor Richey, Robert Glenn
dc.contributor Jones, Michael A.
dc.contributor Mansfield, Edward R.
dc.contributor Whitman, Marilyn V.
dc.contributor.advisor Reynolds, Kristy E. Gillison, Stephanie Traylor 2017-03-01T16:24:41Z 2017-03-01T16:24:41Z 2012
dc.identifier.other u0015_0000001_0000838
dc.identifier.other Gillison_alatus_0004D_11059
dc.description Electronic Thesis or Dissertation
dc.description.abstract Most individuals engage in shopping for others, whether in the search for a special gift for someone else or simply during routine household shopping. While many of the purchases most of us make are for other peoples' use, existing shopping research generally assumes that the person purchasing the product and the person using the product are the same person. This research looks at shopping situations in which the purchaser of a product and the user of this product are different people. I specifically look at how satisfaction may be different for those shopping for themselves versus someone else. The primary question of interest for this research is: Overall, what are the differences in expectations and outcomes when one is shopping for him/herself versus when one is shopping for someone else? Does role shopping motivation have an impact, or make a difference? This research attempts to answer this question using two studies. The first study is a scenario-based experiment investigating how the purchaser's satisfaction with the shopping trip may be impacted by how the user reacts to the product purchased for him/her. In this experiment, both the purchaser's shopping experience and the user's reaction to the product are manipulated at three levels (positive disconfirmation, simple confirmation, and negative disconfirmation) in order to understand how the purchaser's satisfaction might change in response to the user's product evaluation. The second study is a survey of actual shoppers investigating differences among those shopping for themselves and those shopping for someone else. Here, differences in satisfaction and the subsequent effect on behaviors between these two groups are investigated. The effect of role shopping motivation on these relationships is also examined.
dc.format.extent 181 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Marketing
dc.title Satisfaction and shopping for others: revisiting expectancy disconfirmation theory
dc.type thesis
dc.type text University of Alabama. Dept. of Management and Marketing Marketing The University of Alabama doctoral Ph.D.

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