The effect of online news story comments on other readers' attitudes: focusing on the case of incongruence between news tone and comments

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dc.contributor Williams, Glenda C.
dc.contributor Guadagno, Rosanna E.
dc.contributor.advisor Zhou, Shuhua
dc.contributor.author Ahn, Hyonjin
dc.date.accessioned 2017-03-01T14:41:43Z
dc.date.available 2017-03-01T14:41:43Z
dc.date.issued 2011
dc.identifier.other u0015_0000001_0000613
dc.identifier.other Ahn_alatus_0004M_10611
dc.identifier.uri https://ir.ua.edu/handle/123456789/1118
dc.description Electronic Thesis or Dissertation
dc.description.abstract As people read news on the Internet, they are also exposed to other readers' comments in response to the news stories. The comment forums on news websites offer a sphere where readers can communicate as both providers and receivers, and the comments provided may influence how news readers shape their opinions. The purpose of this study is to investigate if comments in response to an Internet news story influence other readers' opinions and to determine the extent to which readers' evaluation of the news story and perception of public opinion vary when these comments either affirm or are in conflict with the tone of the story. The experiment for this study exposed 120 participants to a news story manipulated according to two types of news tones (pro and con) and two types of comments (pro and con). Individuals who read comments in conflict with the tone of the news story perceived the news story less positively than did those who read comments affirming the story. However, individuals' perceptions of public opinion based on the third-person effect showed no change in response to comments in conflict with the news story's tone. Furthermore, the hostile media effect did not cause the partisan group who read news conflicting with the opinions expressed in the comments to perceive the story as biased and to evaluate the story's news value as low.
dc.format.extent 62 p.
dc.format.medium electronic
dc.format.mimetype application/pdf
dc.language English
dc.language.iso en_US
dc.publisher University of Alabama Libraries
dc.relation.ispartof The University of Alabama Electronic Theses and Dissertations
dc.relation.ispartof The University of Alabama Libraries Digital Collections
dc.relation.hasversion born digital
dc.rights All rights reserved by the author unless otherwise indicated.
dc.subject.other Mass Communications
dc.title The effect of online news story comments on other readers' attitudes: focusing on the case of incongruence between news tone and comments
dc.type thesis
dc.type text
etdms.degree.department University of Alabama. Dept. of Telecommunication and Film
etdms.degree.discipline Telecommunication and Film
etdms.degree.grantor The University of Alabama
etdms.degree.level master's
etdms.degree.name M.A.


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