Browsing by Author "Forkmann, Sebastian"

Browsing by Author "Forkmann, Sebastian"

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  • Peng, Yi (University of Alabama Libraries, 2020)
    Damaging effects of hostility between nations is causing worldwide tension. In the marketing literature, Klein, Ettenson, and Morris (1998) were the first to relate tension between countries to consumer consumption behaviors ...
  • Jaramillo Echeverri, Maria S. (University of Alabama Libraries, 2020-12)
    This dissertation attempts to understand the nature of and role that customers' embarrassment and guilt play in service encounters and evaluations. In Essay 1, I study the commonalities between and distinctiveness of each ...

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