University Libraries

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Browsing University Libraries by Subject "Acquisition"

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    Looking for Money in All the Right Places: How One Academic Library is Making Good Use of Grant Funds
    (Purdue University, 2011) Arthur, Michael A.
    In 2007, the Florida Legislature addressed the need for technology funding at the eleven state universities by amending the Florida Statutes. The change permitted each university to collect technology fees from students at the rate of 5% of tuition. The new fees went into effect with the fall term 2009-2010. The presentation at the Charleston Conference focused on the success the UCF Libraries has enjoyed in 2009 and 2010 in securing large awards for use in providing access to relevant content and outlining the key factors that have contributed to the overall results. Each university in Florida is able to determine the process for distribution of the funds. UCF administrators decided that the technology fee funds would be awarded through a competitive bid process. All UCF departments are invited to submit proposals and these are reviewed by a student panel. Winning proposals are ranked into one of three tiers based on the overall impact they will have on students at the University of Central Florida. The tier designation given to a proposal has an impact on when it will be funded. Located in Orlando, FL, and established in 1963, the University of Central Florida (UCF) has quickly grown in size and reputation. By fall 2010, the university had grown to 56,235 students making UCF the second largest public university in the United States. In 2010-2011, the UCF Libraries expended $6,040,023 on library resources. Over $400,000.00 of this total expenditure was a result of technology fee awards. Keys to developing winning proposals include matching the proposal to department and university priorities, outreach to faculty, librarians, publishers and vendors with an eye toward acquiring the most relevant content for the students and faculty. Analyzing usage and turn away data and working with publishers on pricing models that result in low cost per book or low cost per article is critical to developing a winning strategy.
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    Return on Investment: New Strategies for Marketing Digital Resources to Academic Faculty and Students From Three Perspectives: Publisher, Collection Development, and Research Services
    (Purdue University, 2014) Arthur, Michael A.; Profera, Elyse L.; Tierney, Barbara G.
    Game changing strategies for marketing digital resources to end users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end users as quickly as possible. One strategy for success is a marketing collaboration between the publisher and the academic library. The Profera, Arthur, Tierney 2014 Charleston Conference presentation on this topic focused on the success achieved at the University of Central Florida Libraries where such a collaboration included experts from Taylor & Francis working closely with the Head of Acquisitions & Collection Services and the Head of Research Services. Together they sponsored a digital resources educational workshop that included presentations by faculty, librarians, and Taylor & Francis representatives and reached out to end users as well as librarians from several Florida institutions. The UCF Libraries has also partnered with publishers to promote resources through various events sponsored by publishers and aimed at librarians and faculty from UCF and surrounding institutions.  The presenters covered innovative strategies for marketing digital resources including hosting vendor presentations and trainings in library classrooms or at academic faculty workshops and hosting webinars and presentations. With the focus on marketing to end users, the presenters concentrated on ways that academic faculty and librarians have been included in training and outreach related to new products or major enhancements to existing library resources.