Research and Publications - Department of Journalism and Creative Media

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    Political persuasion on social media: A moderated moderation model of political discussion disagreement and civil reasoning
    (Taylor & Francis, 2018) Gil de Zuniga, Homero; Barnidge, Matthew; Diehl, Trevor; University of Vienna; University Diego Portales; University of Alabama Tuscaloosa; Central Michigan University
    Social media and news use arguably contribute to the prevalence of contentious politics because individuals may express dissent through their social networks as they consume news. This study seeks to test whether individuals might be more open to political persuasion in this context, especially if they are exposed to political disagreement or discuss politics in a civil manner. Relying on survey data from the UK, results based on a moderated moderation model show that (a) social media news use predicts political persuasion on social media (direct effects) and, (b) discussion disagreement and civil reasoning moderate this relationship in two-way and three-way interactions.
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    Behavioral determinants for vaccine acceptability among rurally located college students
    (Routledge, 2018) Britt, Rebecca K.; Englebert, Andrew M.; University of Alabama Tuscaloosa
    Background: College-aged adults in a rural and medically-underserved area often struggle to receive proper vaccinations due to lower socioeconomic status coupled with life demands. Objectives: The Theory of Planned Behavior (TPB) was used as the theoretical basis to explore behavioral determinants associated with vaccination uptake in the population. Methods: This study used a questionnaire distributed to college students (n = 208) located in a rural area to assess the effects of social and behavioral factors on vaccination uptake. Results: Attitudes and normative beliefs towards vaccination uptake were positive but were largely impacted by work demands. Perceived behavioral control did not contribute towards the intent to receive necessary vaccines. Conclusions: Researchers conducting vaccination interventions, along with physician-patient communication, need to target attitudes and subjective norms in rural and medically underserved communities to increase vaccines, particularly HPV. In addition, results showed that promoting vaccine uptake among minorities is necessary to aid in vaccine acceptability in these communities.
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    Toward a Theory of Cinematic Style: The Remake
    Butler, Jeremy G.; University of Alabama Tuscaloosa