Browsing by Author "Tierney, Barbara G."
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Item Return on Investment: New Strategies for Marketing Digital Resources to Academic Faculty and Students From Three Perspectives: Publisher, Collection Development, and Research Services(Purdue University, 2014) Arthur, Michael A.; Profera, Elyse L.; Tierney, Barbara G.Game changing strategies for marketing digital resources to end users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end users as quickly as possible. One strategy for success is a marketing collaboration between the publisher and the academic library. The Profera, Arthur, Tierney 2014 Charleston Conference presentation on this topic focused on the success achieved at the University of Central Florida Libraries where such a collaboration included experts from Taylor & Francis working closely with the Head of Acquisitions & Collection Services and the Head of Research Services. Together they sponsored a digital resources educational workshop that included presentations by faculty, librarians, and Taylor & Francis representatives and reached out to end users as well as librarians from several Florida institutions. The UCF Libraries has also partnered with publishers to promote resources through various events sponsored by publishers and aimed at librarians and faculty from UCF and surrounding institutions. The presenters covered innovative strategies for marketing digital resources including hosting vendor presentations and trainings in library classrooms or at academic faculty workshops and hosting webinars and presentations. With the focus on marketing to end users, the presenters concentrated on ways that academic faculty and librarians have been included in training and outreach related to new products or major enhancements to existing library resources.Item Subject Librarian Initiative at the University of Central Florida Libraries: Collaboration amongst Research & Information Services, Acquisitions & Collection Services, and the Office Scholarly Communication(Purdue University, 2013) Arthur, Michael A.; Tierney, Barbara G.At the University of Central Florida Libraries, the Research and Information Services Department, the Acquisitions and Collection Services Department, and the Office of Scholarly Communication are collaborating to create and support a new Subject Librarian Service Model that focuses on proactive outreach to faculty and students. Since January 2013, these three units have worked closely together to emphasize the importance of Subject Librarians becoming more fully integrated into the university infrastructure through increased subject liaison roles. This collaboration has involved realigning, refining, and emphasizing the importance of the Subject Librarians’ academic department and program assignments and training the librarians to perform informed outreach to advance collection development; scholarly communication; and faculty/student teaching, learning, and research.