(Creative Media and Communications Research Ltd. & EUPRERA, 2023) Millette, Josianne; Brunelle, Annie-Pier; Brun, Josette; Topić, Martina; Topić, Martina
This research was conducted as part of the Women in Public Relations project of the
European Public Relations Education and Research Association (EUPRERA), which aims to
document the realities of women practicing the profession in different countries. Based on an
exploratory and qualitative design, this research aimed to fill a lack of data available about the gender
issues faced by women working in public relations in the province of Québec and to compare these
realities to what has been observed elsewhere in North America, and other national contexts around
the world. Keeping with the framework of the Women in PR project, interviews with 15 Frenchspeaking
women working in PR in Québec were conducted to gain a better understanding of the
gender issues that characterize women’s lived experience of PR work, office and workplace culture,
and perceptions and stereotypes associated with the leadership styles in this field.