Department of Clothing, Textiles & Interior Design
Permanent URI for this community
Browse
Browsing Department of Clothing, Textiles & Interior Design by Author "Tong, Xiao"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Identification of brand personality attributes of southern lifestyle brands and its impact on perceived quality, brand attitude, and purchase intention(University of Alabama Libraries, 2018) Parks, Jamie Christy; Tong, Xiao; University of Alabama TuscaloosaMany southern lifestyle brands have been experiencing rapid expansion and growth in recent years. In order to continue growing, it is important for marketers to understand what sets their brands apart from other clothing brands. The objective of this research are as follows: (1) to empirically investigate the personality of southern lifestyle brands; (2) to explore the impact of brand personality on perceived quality, brand attitude and purchase intention; and (3) to investigate the relationships among perceived quality, brand attitude, and purchase intention. Specifically, this study used Aaker’s brand personality framework to investigate the personality of southern lifestyle brands based on data collected from 283 participants. Results revealed that the personality of southern lifestyle brands could be described in three dimensions with 62 personality traits: sophisticated, casual, and southern. In addition, the results clearly indicated that brand personality has a significant impact on perceived quality and brand attitude, and there are positive relationships among perceived quality, brand attitude, and purchase intention.Item Precious cut: a practice-based research toward zero-waste design by exploring creative pattern cutting methods and draping techniques(University of Alabama Libraries, 2015) Saeidi, Elahe; Wimberley, Virginia S.; University of Alabama TuscaloosaWith the contemporary methods of fashion construction only effectively using 85 percent of fabric in a garment, 15 percent of the total fabric is left on the cutting room floor. This waste is leaving a “significant ecological footprint”. This thesis is practice-based research to explore creative pattern cutting methods and draping techniques which lead to zero-waste designed garments. This thesis also demonstrates how pre-industrial societies treated fabric as a precious source, utilizing every piece of fabric to minimize waste. The environmental and ethical impact of producing textiles and why we should avoid the wasting of fabric are discussed. Investigations of different ways that fabric waste can be eliminated in the modern fashion industry and various methodological approaches toward zero-waste are examined: Jigsaw with fixed area, Jigsaw with the full width of fabric and tessellation. A new approach, Transformational Reconstruction, which is an innovative patternmaking technique developed by a Japanese designer - Shingo Sato, is examined and tested for its usefulness for zero-waste design. This study proposes that the fashion designer and pattern-cutter can have a great influence on the amount of fabric waste and, working as a team, are capable of producing garments without fabric waste and reducing the ecological footprint of modern apparel production.